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CHOOSING A FORMAT
Where will it live?
| Platform | Video style | A useful starting point |
|---|---|---|
| Short social video | Product moments, visual stories and Reels. | |
| TikTok | Short creator-led video | Natural demonstrations and discovery. |
| YouTube | Short or longer video | Shorts, product demonstrations and detailed stories. |
Describe the placement and format in your brief. Check current platform requirements before posting.